Farmers markets help bridge the gap between the families and businesses who grow local food and the consumers who invest in their products. A shared physical space promotes the relationship building that makes supporting local agriculture a personalized and educational experience. Consumers can learn more about the people who grow their food and the values that drive their operations creating better product transparency and knowledge! Convenience and creating a market opportunity are other factors that drive the success of farmers markets. Farmers are able to sell their products directly to consumers who save time and expenses on finding local products elsewhere.